Wednesday, December 20, 2006

More on Church Marketing

A couple of Blog posts on church marketing that are worth reading.

Bob Hyatt posts on Burger King Christianity. Here's a sample:

If it gets people to church, why should we not do anything possible, short of something immoral or illegal to get people there?

Because the goal is not to pack a room, and it's not the Pastor's job to get your friends saved. And shame on any pastor whose model allows people to think it is.
This is the phrase that has been going through my head recently: What you win them with, you win them to. The problem with the attractional model is this: We bring people in on the basis of consumeristic impulses and when they fail to make the transition from church consumer to servant of all, we scratch our heads and wonder what's wrong with them.

Also read these posts by Bill Kinnon

Marketing the Church, pt. 1

Marketing the Church, pt. 2

Marketing the Church, pt. 2b

Marketing the Church, pt 3

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