I have been reading Andrew Sullivan's blog. He is a conservative pundit - oh yeah he is also gay which is not common for a conservative pundit. Go figure!! He wrote a piece entitled A Blogger Manifesto. Here is a bit of it:

The genius of the blogging model, after all, is the lack of overhead. Unlike loss-making online magazines, bloggers tend to have no offices to rent, and no staff to pay. After start-up costs for even snazzy sites, most income is profit. So even small amounts can make a difference. This month, I tried something else. I started a book club online so that my readers could read a book in real time with me and each other, post their comments as they read, and also get the author to write in his opinions during and after the online debate. The online bookseller Amazon co-operated, giving us a 15 percent commission on every book we sold. In our first month, we sold close to 1,000 books. At roughly $2.50 a book, that's real money. Even more interesting was the fact that readers, once they arrived on the Amazon site, also bought one non-book item for every two books they purchased. In the last fortnight, we made 5 percent off an electric tooth-brush and a cuddly toy. Sure enough, while providing a completely legit and even high-brow book-club, we made a profit for the first time. No subscriptions; no pop-up ads; no advertising; no marketing. Just an online community reading and thinking and paying for itself.

Check out the whole thing.